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"When you list your home with us, you are not just a number in a long line of properties for sale."
Pricing Your Home To Sell
Benefits To Proper Pricing
How Do We Price Your Property?
What Happens Next?
Enhancing Your Home's Value
No matter what your circumstances are, whether you are a first-time or seasoned homeseller, selling your home can be an exciting, but often challenging experience. Regardless of the size of financial investment or type of property involved, each step in the selling process is, essentially, the same.

We have put together this information guide to explain to you, the customer, the processes involved in selling your home, to outline the services we can offer to you, as well as to show you the steps involved to lay out an effective marketing plan to reach the ultimate goal of the successful sale of your property.
Pricing Your Home To Sell
It has been said that a realtor has no control over the market, only the marketing plan.
It was our intention in developing this information to take the guesswork out of the
entire homeselling experience by answering any questions you may have.

With these points in mind, we at J.J. Barron & Associates Realty look forward to
assisting you in the sale of your home and becoming your lifetime real estate consultants.
It takes a well-planned strategy to effectively sell your home. Our main objective in developing this strategy is to achieve the best results for our clients. We believe that through a well-organized marketing plan, that reaches as many potential qualified customers as possible, we will sell your home quickly for the most amount of money.
We feel that the following information is essential reading to show you how
J.J. Barron & Associates Realty can help you achieve thses results.
Variables that will affect the sale of your property:
1. Location
2. Price
3. Market Conditions
4. Competition
5. Property Condition
6. Upgrades and Extras

Of all these variables there are only a few which you have control over. Certainly your home's condition is up to you, as well as any upgrades and extras. But the most important factors that will affect the sale of your property are its location and the price it
is marketed at. It is essential to realize the benefits of pricing your home at market value.
When your home is put on the market at a price above market value, the facts are:

1. It will take longer to sell.
Buyers will recognize that the price is too high on your home after comparing it to homes similar to yours that are properly priced with similar features.

2. It will help sell other properties.
Buyers going through your higher-priced home will realize what a bargain the correctly priced house 'down the street' is with all the same amenities as yours.

3. It will have fewer showings.
Prime marketing time is within the first 2 weeks after listing - when other agents get excited about a new home on the market. Agents seeing your home priced above market value will have a problem enticing prospective buyers to look at it because the agent will not be able to justify the value of your home at an above-market value price.

4. It will ultimately sell at a lower price.

As your above-market value home sits on the market and begins to stale, you will get the buyers who think there is somethoing wrong with the house (Why hasn't it sold?) and are looking for a bargain. This will lead to more negotiating.
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Benefits to Proper Pricing
1. Faster Sale
As mentioned before, when your home is priced at market value, it will sell quicker than one that is priced above market value.

2. Increased Salesperson Response
When local salespeople are excited about a home and its price, they make a special effort to contact all their potential buyers.

3. Exposure to the Right Prospects
When you price your home at market value, it is exposed to qualified buyers that are serious about purchasing a home immediately.

4. Better Response from Advertising and Sign Calls
When a property is advertised at market value, ad calls and sign calls to the listin agent turn into showings.

5. Attracts Higher Offers
When a home is priced right, buyers are less likely to make a low offer out of fear of
losing a good home.

6. Less Inconvenience
If you have had your home listed before, you lknow the energy it takes to prepare for showings, keep the home clean, look after children during showings and alter your lifestyle to accomodate showing times. Proper pricing reduces these inconveniences by having your home sold faster.

7. More Money to You!
If a home is priced right, the excitement of the market and other realtors produces a higher sale price. You will have to negotiate less because of the activity level on your home and you will receive more money because you have incurred less costs to carry the home for a longer period of time.
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How Do We Price Your Property?
In addition to looking at the factors mentioned previously such as location, property conditions, etc., it is necessary to analyze the market conditions and competition to come up with a market value for your home, as well as a recommended listing price.

In order to lay this information out in an easy-to-read and easy-to-understand format, a Comparative Market Analysis is used. This Analysis is divided into 4 sections as outlined below:

1. Sales (Market Value) - a detailed listing of houses in your immediate area with similar amenities which have sold within the last 6 months.

2. Expireds (Out of Range) - a detailed listing of similar houses in the area that have expired in the last 6 months.

3. Active Listings (Top of Range) - a detailed listing of similar houses in the area that are currently on the market.

4. Summary - includes a summary of all date, comments on market conditions, suggested market value and listing price.
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So You've Listed Your Home - What Happens Next?
1. The day you sign the listing on your property, it is loaded onto the Toronto Real Estate Board MLS system.

2. The sign is ordered to be placed on your lawn.

3. Arrangements are made regarding showing instructions and these are coordinated with our office and the appointment desk so that all parties are aware of any special restrictions, etc.

4. Pictures are then taken and a feature sheet is produced to leave at the property for potential purchasers viewing the property.

5. Advertising copy is written in preparation for a full colour ad to be placed in the local papers.

6. On the first Tuesday following the day of listing, an open house is scheduled to introduce your home to the other real estate offices in the area.

7. After two weeks on the market, we will do an evaluation of the activity and provide you with feedback from all showings up to that point, including any comments regarding price, condition, etc. to let you know exactly where you stand.

8. Weekly showing reports will follow until you receive an offer satisfactory to you.
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With buyers, first impressions count. A small investment in time and money will give your home an edge over the other listings in your area. To help achieve this, we have developed practical ideas to prepare your home and help you get top dollar!
How To Enhance The Value Of Your Home At Little Or No Cost
General Maintenance
- oil squeaky doors
- tighten door knobs
- replace burned out light bulbs
- clean and repair windows
- touch up chipped paint
- repair cracked plaster
- clean furniture
- repair leaking taps and toilets
- repair seals on tubs and basins

Spic and Span

- shampoo carpets
- clean washer, dryer & stationary tubs
- clean fridge and stove
- clean and freshen bathrooms

The Spacious Look

- clean clutter from stairs and halls
- store excess furniture
- clear counters and stove
- closets should be neat and tidy
Curb Appeal
- cut lawns
- trim shrubs and lawns
- weed and edge gardens
- pick up any litter
- clean walks and driveway of leaves or snow
- repair gutters and eaves
- clean out garage
- touch up exterior paint

The Buying Atmosphere

- arrange to be absent from your
  home during showings
- turn on all lights
- light fireplace
- open drapes in the daytime
- have quiet background music playing
- keep pets outdoors (if possible)

The First Impression
- clean and tidy entrance
- functional doorbell
- polish any door hardware
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